novel story - The rule of marketing the author's most famous World

Change often comes in stages. Before 2004 I worked as a consulting company (project) manager and enterprise architecture for large enterprises. Since then I have developed ...
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Marketing is the art of the people about products or services or business models, although in this case the activity is closer to the mark. Writing articles is a marketing initiative, which will inform you about offers from potential buyers of some. The acronym - AIDA (Attention, Interest, Desire and Action) is often pronounced in this context, shows the four phases of a successful marketing (and sales) approach.
The interest in writing articles is very simple, because you will be able, many readers at any time and such a player, a consumer, professional, business representatives, etc.
However, there are an even greater success of marketing does not write the articles. But probably the oldest rule in the market is indeed invented by ... Author.
It is a rule of marketing, for more than four hundred years of proven and was introduced by Miguel de Cervantes himself, one of the greatest writers of our time and the first in the world with a new hit.
Even if you are not familiar with Cervantes, you have about the novel he had written in the early seventeenth century, to have heard;
"The story of Don Quixote de la Mancha".
The book is to be analyzed are still very popular and on. And one is on the details of the analysis directly in the marketing of history. We all know that the literature must be credible and to integrate the whole into a story and must contribute to the overall credibility. Otherwise, the reader is not for sale "."
To increase the credibility of the novel, Cervantes has a literacy vehicle. Instead of pretending that the adventures of Don Quixote by Cervantes was written, he submitted a new character. In the book entitled: Cid Hamet Ben Engeli. And the Cid, that character is very mysterious, which was originally written wanderings of Don Quixote. The reader is overwhelmed by the mystery and attention is drawn to the next stage of history. Not the last place, because the story had to be translated.
A marketing ploy that has survived four hundred years history.
Because even today, can receive the best attention of your product is that of someone else. If you write a story, it is good. But if someone else - especially a customer satisfied - says the success of your product and the most interesting features that you worked the best marketing agent have for you.
Writing articles is one way to fulfill your marketing activities. In other say that your success is still promising.